Starfish scrunchie

Soho Style has been elevating everyday hair since 1998 with premium hair extensions, statement hair accessories, and styling essentials designed to help every look feel effortless. The brand started from a single cart in California and has grown into 70+ locations nationwide and internationally.

Soho Style offers both human hair and synthetic hair extension options, including clip-ins, ponytails, toppers, bangs, volume pieces, and length extensions. Select human hair extensions are made with Remy real human hair.

Choose the shade that best matches the mid-lengths and ends of your hair, not just your roots. Soho Style also offers a Color Guide to help you find your best match.

Yes. Many Soho Style extensions are designed to be easy to wear, making them a great option for everyday styling, special occasions, added volume, or extra length without a salon appointment.

Heat styling depends on the extension type. Human hair extensions can typically be styled more like natural hair, while select Futura synthetic pieces may allow heat styling up to a specific temperature. Always check the product details before using heat.

The lifespan depends on the product type, how often you wear them, and how well you care for them. To keep your extensions looking their best, gently brush them, avoid unnecessary heat, and store them properly after each use.

Online purchases from SOHOSTYLE.COM may be eligible for return or exchange within 60 days of the original receipt date, as long as the item is in its original condition and packaging with the original receipt. In-store kiosk purchases must be handled directly with the location where the item was purchased.