Soho Fashion, Inc. and its U.S. retail affiliates (collectively, “Soho”) value our customers and visitors to our Website and respect your concerns about the privacy of your personal information and data security.  Our Privacy and Security Policy (the "Privacy Policy") is intended to protect your privacy and provide you with a safe and secure experience in fashion, style and shopping.  This Privacy Policy applies to our Website hosted in the United States, namely, (the "Website"), and to our fashion marketing and sales activities through email blasts and through our Website only.  This Privacy Policy protects consumers providing information through our Website and is not designed to protect business information.  By using our Website or providing information to us through our Website, you consent to the collection and use of your personal information.  In addition to reviewing our Privacy Policy, you should also read our Terms & Conditions for our Website.  Your use of our Website constitutes your agreement to its Terms and Conditions.

Our Privacy Policy Will Change Over Time 

Because we continue to develop our Website and take advantage of technologies to improve the services we provide, our policies will change over time.  We encourage you to refer to this Privacy Policy from time to time to stay abreast of our most current privacy policy practices.  If you are a registered user of our Website, we may notify you by email of material changes to our Privacy Policy using the most current email address you have provided to us.  Your continued access and use of our Website will constitute your acceptance of any changes or revisions to our Privacy Policy.

Summary of Our Privacy Policy

This Privacy Policy explains and summarizes how we collect, use and protect your personal information as you interact with us online and through our customer and technical support. This Privacy Policy explains:

  • What information Soho gathers from users of our Website.

  • How Soho uses the personal information that you share with us and that we learn about you because of our relationship.

  • How Soho uses "cookies" and "IP Addresses."

  • What personal information, if any, Soho may share about you with others and the conditions that protect your information if it must be shared.

  • What kind of security measures Soho takes to protect your information from loss or disclosure and how Soho will inform you in the event of a security breach.

  • The circumstances under which you can access your personal information you have shared with Soho and have that information corrected, restrict Soho's use of that information, and even have it removed from our records.

The Type of Information our Website and Stores Collect About You

Soho collects information that you provide to us or that we learn about you from your use of our Website. We receive and store information you enter on our Website or give to us in any other way.  For example, you may provide information to us when you register with our Website, sign-in, search, add items to your shopping cart, pay for an item, participate in a survey, contest or promotion, apply for a job, request to receive our marketing materials, or communicate with Soho's customer service.  As a result of those actions, you might supply us with such information as your name, address, phone number, email address, payment card information, and personal shopping and product preferences. In applying for a job with us, you may provide to us your name, address, phone number, email address, previous work experience, references and other personal information about your background and experience.

We also automatically receive and store certain types of information whenever you visit our Website.  We might also receive information about you from other sources, such as in providing you special offers that we think will be of interest, and we may add that information to our account information. 

We use a third-party service provider to serve ads on our behalf across the Internet and sometimes on this site. They may collect anonymous information about your visits to our Website, and your interaction with our products and services. They may also use information about your visits to this and other Websites to target advertisements for goods and services. This anonymous information is collected through the use of a pixel tag, which is industry standard technology used by most major websites. No personally identifiable information is collected or used in this process. They do not know the name, phone number, address, email address, or any personally identifying information about the user. If you would like more information about this practice and to know your choices about not having this anonymous information used by our third party service provider, please click here.

We do not respond to ‘do not track’ signals or similar mechanisms. Third-party service providers keep track of your browsing activities on our Website, which enable us to target advertising based on your browsing history and preferences. You can learn more about online marketing practices and the technologies that support them, or opt-out of third party tracking mechanisms by visiting the Network Advertising Initiative website, by clicking here.  

Our social media tools, such as the Facebook, Twitter, Instagram, and Pinterest, are either hosted by a third party or hosted directly on our site. Your activity with these tools is governed by the privacy policies of the companies that provide them.

How Soho Uses Information About You

We use information we have collected about you to provide you with the very best shopping experience, the most current fashion accessories, and personal style news.  We do not sell your personal information to third parties for any reason.  We do not disclose your personal information to unaffiliated third parties, or to our affiliates, who may want to offer you their own products and services unless you have requested or authorized us to do so.

We may share your personal information with third parties or affiliates of Soho where it is necessary for us to complete a transaction you authorized or perform some other activity you have asked us to do, or with whom we have contracted to perform services on our behalf.  All companies that act on our behalf are contractually obligated to keep the personal information we provide to them confidential and to use the personal information we share only to provide the services we ask them to perform.  We may also disclose personal information about our customers as permitted or required by law, such as in connection with a subpoena or similar legal process, or in connection with a merger, acquisition or bankruptcy, as discussed further below. We may disclose information about you to protect against fraud and other crimes and to enforce our contracts with you. 

We try to provide you with the information you need to make informed reasonable choices with respect to how our Website uses or shares your information. Soho collects and uses personal information from you in several ways:

  • Website usage.  Soho or its authorized service providers may observe activities, preferences and transactional data (such as your IP address, browser type and operating system) relating to your use of our Website. We may use this collected or logged information in order to provide better service, to facilitate our customers' use of the website, to track usage of the website, and to address security hazards. Soho or its authorized service providers may use this information to track aggregate traffic patterns throughout our Website for Soho's internal analysis.

  • Online Transactions. We collect information about you when you shop on our website. You may visit our site without registering, but if you wish to add merchandise to your shopping cart, create a wish list or use other special features offered on our site, you will need to provide us with certain information, including your name, address, phone number and email address, to open an account with us. We will assist you in creating a user id and a password to protect your account information. Similarly, if you wish to apply online for a job position with us, you will be required to submit relevant information about your background and experience.

Our Security Practices

Our internal data security policies restrict access to customers' personal information to authorized employees.  Authorized employees may use our customers' personal information for Soho business purposes only.  Our employees are bound by Soho policies that require them to maintain the confidentiality of our customers' personal information.  Employees who violate these requirements are subject to disciplinary action, up to and including termination.

We maintain physical, electronic, and procedural safeguards that are designed to guard our customers' personal information.  For example, for the security of your online visit to our Website, we may make use of firewall barriers, encryption techniques and/or authentication procedures. Unfortunately, no data transmission over the Internet can be guaranteed to be absolutely secure.  As a result, while we strive to protect your personal information, Soho cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk.  In the event of a breach of the confidentiality or security of your personal information, we will notify you as necessary and to the extent possible so you can take appropriate protective steps.  Unless you indicate otherwise, we may notify you under such circumstances using the email address you provided to us when you registered with our Website.

What are Cookies and How Does our Website Use Them?

We may use "cookies" to collect or log certain information.  A cookie is a small piece of information that a website stores on a personal computer and which it can later retrieve.  We may use cookies for some administrative purposes, for example, to store our customers' preferences for certain kinds of products or to store a password so that you do not have to input it every time you visit our Website. The cookies will not contain information that will enable anyone to contact our customers via telephone, email, or any other means. If our customers are uncomfortable with the use of cookie technology, they can set their browsers to refuse cookies.  Certain of our services, however, could be dependent on cookies and our customers may disable those services by refusing cookies.

Links to Third Party Sites and Website Containing our Website Branding

Our Website may contain links to third party sites.  Please be aware, however, that Soho is not responsible for and cannot control the privacy policies of these other sites or their practices.  We encourage you to read the privacy policies for these other sites, as they may differ from ours.  This Privacy Policy applies solely to personal information collected by Soho.

Contact Preferences and Accessing Your Personal Information 

You have choices when it comes to how Soho uses your personal information.  When you register online with our Website, you can choose not to receive information about merchandise, services and special promotional offers from us by direct mail and/or email.  If you elect not to receive such product marketing information by direct mail or email, Soho may continue to contact you as necessary to service your account and process your transactions.  You can change your preferences by following the instructions for opting out at the end of the marketing email, or by following the instructions for Account Information on the Website or by contacting Customer Service at, or calling in the U.S. at 213-745-3020 (ex. 24).

Keeping your account information accurate and up to date is very important so we can provide you with excellent service.  If your account information is incomplete, inaccurate or not current, please contact our customer service at  If you need additional assistance or wish more information about our privacy practices, please contact us at

This Privacy Policy applies to U.S. Customers

Our Website is hosted in the United States and is intended for United States visitors.  This Privacy Policy applies to customer relationships established in the United States.  Parts of this Privacy Policy may not apply to visitors outside the United States.  Like almost every website, our Website may be accessed by an international audience.  If you are a non-U.S. visitor to our Website, by visiting our Website and providing us with data, you acknowledge and agree that your personal information may be processed for the purposes identified in this Privacy Policy.  In addition, such data may be stored on servers located in the United States, which may have less stringent privacy practices than those your own resident jurisdiction.  By providing us with your data, you consent to transfer of such data.

Mergers, Acquisitions and Bankruptcy

If Soho should ever file for bankruptcy or merge with another company, or if Soho should decide to buy another business, or sell or reorganize part or all of Soho's business, Soho may be required to disclose your personal information to prospective or actual purchasers and other parties.  It is Soho's practice to obtain appropriate protections for information disclosed in these types of transactions. Soho cannot, however, guarantee that Soho's Privacy Policy will remain unchanged if Soho is sold or merges with another company.

Our Website are Not for Use by Children

Children are not eligible to use our Website.  We ask that minors (under the age of 18) only use our Website in conjunction with your parents or guardians.  Children under 13 years of age should not send any information about themselves to Soho.  If a child under 13 years of age submits information through any part of our Website, and Soho becomes aware that the person submitting the information is a child, we will attempt to delete this information as soon as possible.  Because we do not knowingly collect any personal information about children under 13 years of age, we do not use or disclose such information to third parties.

Soho’s California Do Not Track Notice

Soho does not track its customers over time and across third party websites to provide targeted advertising and therefore does not respond to Do Not Track (DNT) signals.  However, some third party sites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you.  If you are visiting such sites, the web browser allows you to set the DNT signal on your browser so that third parties (particularly advertisers) know you do not want to be tracked.

Third parties that have content embedded on Soho’s website such as a social feature or a stock ticker may set cookies on a user’s browser and/or obtain information about the fact that a web browser visited a specific Soho website from a certain IP address.  Third parties cannot collect any other personally identifiable information from Soho’s website unless you provide it to them directly.

What else should I know about my privacy?

You should be careful to maintain the secrecy of your passwords and/or account information and be responsible about protecting your personal information and identity whenever you are online.

Soho Fashion, Inc.
731 S Broadway #B100
Los Angeles, CA 90014
Office: (213) 745-3020
Fax: (213) 745-3029